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Now we are accomplishing a two-year dream to bridge the digital assets to the physical world with the release of the Aglet One Low sneakers that are beloved and coveted by our players around the globe.

Galaxy Interactive managing partner Sam Englebardt praised Mullins’s knack for identifying a new wave of consumer and brand integrations between the “rabid sneaker community”, while Sapphire Sport managing partner and co-founder Michael Spirito says that Aglet’s combination of virtual, social and physical gameplay — often, players are rewarded for visiting stores, for example — sets the company up for a leadership position in the metaverse.

The Aglet app, which mixes virtual sneakers and augmented reality, has created its Telga shoes, similarly to heavyweights Adidas or Reebok. Now it plans to make real sneakers, said the company's CEO Ryan David Mullins, who noted the first batch of 500 has already been sold before production even began.

Aglet first made its move into esports with Dire Wolves earlier this year to created two limited edition customised sneakers for its Overwatch players. This new line has been designed by the organisation’s NBA 2K players, working directly with Aglet’s design team to create the sneaker.